It's not a surprise for any business owner that loyal customers are key to sustaining a successful business. But in a world where information spreads in a matter of seconds, and every day there's a new way to promote your business, the question is: how can you build a relationship of loyalty with your customers?

The good news is that a good POS System with a built in CRM, like Xena POS can make it easier for restaurants to create their own Loyalty Program that will actually have a positive impact on your bottom line. Take a look at how you can set up a basic loyalty program with Xena POS System:

First, you need to collect customer information. Xena POS allows you to maintain detailed profiles for each customer. In addition to basic information like name, job and contact information, you can record their birthdays and other important dates like anniversary, spouse birthday, children birthdays. 

You will also be able to see all their historical transactions in one place. So you can understand their favourites and behavior patterns. So now that you have all this information in your POS System about you clients, what can you do?

1. Set up your loyalty program to reward your customers with points 

People of all ages love playing games! Rewards are appealing to anyone, so, it's not a coincidence that many businesses have adopted a point system to reward their customers.

Need some guidance on how to choose a POS System? Check our 12 Important POS System Features

With Xena POS System you can enroll registered customers in your loyalty program easily, so they can collect points for each purchase and then use these points as a currency to pay for future purchases. So they are motivated to keep on coming back until they reach the prize. 

Loyalty programs are great for making your customers feel special and paired with an exceptional customer experience, you are creating a dream environment for repeat business.

2. Keep in touch with the customers enrolled in your loyalty program

Consistent communication is key to your business. Customers are loyal to brands that interact with them in the way they want. It's important to let them know any news, important information or even promote any kind of offer (especially for happy hours, events or their birthdays). If customers have willingly given you their contact details, then they will want to be kept up to date with information about your new products, new branches, sales, discounts. 

Make them feel special by giving them early access to general sales and discounts before anyone else, or by creating special offers for them only that unregistered customers can’t get. Last but not least: NEVER spam your customer's email box or cellphone, which would cause the opposite effect and drive your customers away.

Read more about How Xena Restaurant POS can help you build a prosperous business

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3. Make each customer enrolled in your loyalty program feel recognised and special

One more special ingredient is necessary to create an effective loyalty program: customisation. If you want to earn your customers’ loyalty, then you need to show them that you care about their needs, that they are not just a “number” to your business. The future is all about building meaningful relationships with your customers by personalising their experience with your restaurant.

With a POS System that has a built in CRM and loyalty program like Xena, you can collect all the important data of your customers and track their behavior including how they are responding to promotional offers through the reports. You can track which promotions, branches or menu items are performing better, and you can target your promotions to specific locations, customer groups, menu items that you want to boost. You can track if your customers are coming back on their birthdays to redeem their offers and you know you can create new strategies to get a bigger share of their wallet.

A great loyalty program allied to a great POS System uses data to tell you more about your customers so you can reward them in ways that are meaningful to them.  Don´t be afraid to use technology to drive customer loyalty and sales. 

Now you need to ask yourself: what am I doing to make sure my customers keep coming back to my restaurant and spend more on my food? And how can my POS System help me provide the best experience for my customers?

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