The enormous pressure of a long line can lead to stress and a less than ideal interaction for both your front of house staff and your customers, which can drive customers away and result in a big loss for your business. Restaurants that are choosing to have their own website and online food ordering system find more advantages compared to those that consider third party services.

These advantages include greater profitability and the advantage of being able to retain and track each customer individually. In addition to having a customizable interface and offering the best user experience.

Advantages of having online food ordering on your own restaurant website

Online food ordering has a high appeal in the current market and online food ordering services are growing annually.

If you are a restaurant owner and are concerned about your company and customers, consider adding online food ordering as an option to your own website and consider your own online food ordering app. 

In this way, you will demonstrate to your customers that you care about the convenience and practicality of placing orders and that your establishment is modern and invests in technology and innovation.

Online food orders generate more revenue

People don’t want to go to hotels, restaurants, pizzerias and cafeterias just to place orders and wait for them. Now, everyone is in a rush to get to where they need to go. Unless they’re coming to your establishment to dine there, they would rather order food online while getting dressed and find their order ready for pickup as they swing by on their way to work or to a meeting.

Having your menu with the option for online food orders on your own website is also likely to increase check size as customers can browse your menu at their own pace and are likely to order more. 

Online food ordering makes a lot more sense and is much more convenient.

People like the practicality and convenience of evaluating the menu and the pleasure of reading the reviews of meals before placing an order. They are spending more time choosing their favorite food. This has increased the volume of online orders compared to offline or phone orders.

No customer interaction is sacrificed

Most restaurant owners think that online food ordering services have a negative impact on relationship building between their employees and their customers. However, it is a misunderstanding.

It is true that the customer will not be talking to the restaurant staff over the phone when placing the order. This suits the modern customer since they are in a rush and want to be able to multi task and get other stuff done while choosing food to order. He or she wants to communicate only at really necessary times. 

Your staff can save all that order taking time and yet they will still be communicating with customers when unforeseen events occur. At such moments, the human touch can prove to be invaluable. 

In return, you and your team will be focused on providing the best of your services and the most fantastic shopping experience possible. Believe it or not, an online food ordering program can increase the positive impression on your restaurant business in a way that you would not get with individual staff-to-customer service.

The profit is yours to keep

Do not think that you have to lose large percentages of profit to the middleman, to have a website and an online food ordering application for your restaurant. If it’s your own system, your costs will be fixed and predictable. With this you will be able to plan and invest more where needed. The more you sell, the more real profit you will have!

Decrease the chances of competition

The food service market has been suffering from a uniquely high competition rate. If you use third-party applications and online food ordering platforms and marketplaces, instead of your own ordering system, website and application, you will be putting your restaurant in a sea of competitors and fighting for prices.

When investing in your own online food ordering system, you do not allow your customers to opt for other restaurants. And it proves to be the best choice for ordering. And you can earn your customers’ loyalty by offering exclusive discounts and gifts that cost much lower than the cost of commissions paid to third party systems.

Xena POS can provide you with a complete online food ordering system for your restaurant. With tools developed exclusively for increasing orders, customer management and loyalty marketing actions and much more. 

Ask for your fee Xena POS Demo now and see for yourself!